Some Things Never Change

We live in an unstable and ever-changing world, yet some things (thankfully) stay the same. Budweiser hasn't changed in 150 years. It's survived through prohibition, world wars, cultural shifts, and every drink trend imaginable. Budweiser isn't old because it's outdated — it's old because it endured. Let's celebrate the comfort in the constant when some things never change.

OOH

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Digital

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Activations

For the Buds of Bud Time Capsule

In towns across America named Bud, August babies are getting their first beer. They just can't have it yet.

Budweiser is burying a time capsule in every Bud town — Bud, Texas. Bud, West Virginia. Bud, Minnesota — sealed until 2047. Inside: a specially preserved bottle of Bud for every baby born there this August. We don't know what the world will look like in 21 years. But we know one thing for certain. Bud will still be Bud.

To the Buds of Bud: we'll see you in 21.

For the Buds of Bud Time Capsule

Copywriter: Paolo Iacovelli  |  Art Director: Laney Davis