Still You

People spend their twenties curating their taste and style, yet when they have a baby they are expected to give up their sense of self.

Skip Hop is here to say you don't need to sacrifice one for the other. Let's show parents that you can still be you, all while being a parent.

Print

Skip Hop print campaign — execution 1
Skip Hop print campaign — execution 2

OOH

Skip Hop OOH — billboard execution 1
Skip Hop OOH — billboard execution 2
Skip Hop OOH — billboard execution 3

Social

Tactic

We partnered with Vogue's In The Bag series to launch the #inmydiaperbag challenge — inviting celebrities and everyday parents to share what's in their diaper bag. Because what you carry says as much about who you are as it ever did.

Skip Hop tactic — execution 3
Skip Hop tactic — execution 1 Skip Hop tactic — execution 2