Trust The Odds

People don't trust self-driving cars even though they're statistically safer than cars with drivers. To debunk this false perception, we're showing all the absurd things that are Waymo likely to happen than ever being at risk in a Waymo.

OOH

Waymo OOH — execution 1
Waymo OOH — execution 2
Waymo OOH — execution 3 Waymo OOH — execution 4
Waymo OOH — execution 5
Waymo OOH — execution 6
Waymo OOH — execution 7
Waymo OOH — execution 8

Activations

Waymo Magic 8 Ball

Waymo is turning the Vegas Sphere into a Magic 8 Ball. When shaken, it will reveal a fortune that's Waymo likely to happen.

We'll send custom Magic 8 Balls to influencers, and challenge them to tell their crazy "Waymo Likely" stories...in the back of a Waymo.

Waymo Magic 8 Ball — execution 3

Waymo x Lucky For Life

The odds of winning Lucky For Life are 1 in 30 million. The odds of being at risk in a Waymo are 1 in 50 million. Which means you are statistically more likely to win the lottery than to ever be at risk in a Waymo.

To bring that number to life, Waymo is hiding a winning Lucky For Life ticket inside two Waymos somewhere in the country. Every ride is a chance to win. Because if you're going to trust the odds, you might as well ride with the safest ones.

Waymo x Lucky For Life

Copywriter: Paolo Iacovelli  |  Art Director: Nick Beccar Varela