Trust The Odds

People don't trust self-driving cars even though they're statistically safer than cars with drivers.

To debunk this false perception, we're showing all the absurd things that are more likely to happen than ever being at risk in a Waymo.

OOH

Waymo OOH — execution 1
Waymo OOH — execution 2
Waymo OOH — execution 3 Waymo OOH — execution 4
Waymo OOH — execution 5
Waymo OOH — execution 6
Waymo OOH — execution 7
Waymo OOH — execution 8

Activations

Waymo Magic 8 Ball

Waymo is turning the Las Vegas Sphere into a magic 8 ball. The ball will shake, before displaying fortune headlines more likely to happen than being at risk in a Waymo.

Waymo is also turning the magic 8 ball into an actual, life-sized magic 8 ball and sending it to influencers.

Waymo Magic 8 Ball — execution 1
Waymo Magic 8 Ball — execution 2
Waymo Magic 8 Ball — execution 3

Waymo x Lucky For Life

The odds of winning Lucky For Life are 1 in 30 million. The odds of being at risk in a Waymo are 1 in 50 million. Which means you are statistically more likely to win the lottery than to ever be at risk in a Waymo.

To bring that number to life, Waymo is hiding a winning Lucky For Life ticket inside two Waymos somewhere in the country. Every ride is a chance to win. Because if you're going to trust the odds, you might as well ride with the safest ones.

Waymo x Lucky For Life